Branding / Consulting / Visual Merchandising
Goldeluck’s Doughnuts is a brand of doughnuts and pastries that has three physical stores across Melbourne and has successfully launched an online subscription package and social media presence. This pop-up is located in Westfield, Doncaster, Melbourne. I looked at creating signage pieces that could be reused in the other stores/pop-ups/stalls or permanent shopfronts in the future which also suited the current fit out within a very tight two week timeframe, as well as managing the relationship between the Westfield Centre Management and the client. The idea was not only to deliver quality design but also to work around the client’s budget and also to be able to be sustainable. It was completed on time for the opening to a huge sold out success and the classic white and rose gold mirror signage is currently repurposed at another location.