Design / Visual Merchandising
Franck Muller is a luxury Swiss Watch brand located on the Paris end of Collins Street, Melbourne. The brief was to create a "Colour-Dreams"theme using their signature shades and Arabic numbers, and a winter themed Christmas displays for the two front alcoves (top two images) and within other alcoves in the boutique. I designed a white and silver theme, focusing on contrasting textures and finishes to elevate the simple two-colour scheme. This resulted in aesthetic displays, and increased foot traffic and sales.