Design / Visual Merchandising
Franck Muller watches stand among the world's finest and most intricate timepieces as an esteemed Swiss haute horology brand.
The flagship boutique is set within a coveted heritage building, nestled amongst other prestigious names within Melbourne's affectionately nicknamed "Paris End" precinct.
Tasked with crafting a winter themed Christmas display, I drew upon the brand's iconic motifs and "Colour-Dreams" palette to create a striking display of white and silver, elevated through texture and scale.
The display turned the store into a stylish winter setting, delighting clientele with its elegance and festive vibe. Feedback indicated the visual merchandising boosted appeal and made holiday shopping memorable, strengthening and elevating Franck Muller's brand image.