Bow Group

BRANDING / CONSULTING

Bow Group - started by founder Jarryd Bow - is a real estate agency based in Melbourne specialising in sales and rental of luxury accomodation and short term stay properties. The logo is an amalgamation of the letters B and G in a lowercase serif font which perfectly captures the brief of the client: Having the knowledge and expertise in all the traditional tried and true methods of the trade and yet having a nimble grasp of what’s new and what’s fresh; having the finger on the pulse. The logo strikes a balance between “old and new” - and is able to be incorporated into each arm of the company.