DRY CONCEPTS
Director / Designer - Branding, Photoshop / Illustrator
My freelancing identity. The logo is based on an anagram (a singular diagram that has all 26 alphabets and 10 numbers). All lines were then removed except for D, R, Y and the rectangle reshaped into a square.
SEATRA HOMES
In-house designer - Rebrand, Illustrator / Photoshop
The client is a property and construction company based in Glen Waverley, Melbourne. The logo has not been changed since the company started 30 odd years ago by the client’s father. The client wanted a fresh and minimal look to the branding to reflect the ultra-luxe and modern few million dollar properties and buildings Seatra Homes constructs.
GIOIA CASA
Designer - Rebrand, Photoshop / Illustrator
Gioia Casa is a online brand based in Australia/China which produces sheridan and bed linen products. The client wanted a fresh and clean rebrand and gave me creative freedom - I designed three logos for them and this was the one they selected. I designed the logo and packaging to suit the minimal look and feel of the new style.
EURO MOTORSPORT
Designer - Rebrand, Illustrator / Photoshop
Euro Motorsport briefed me to create a sporty, strong, masculine look for their rebranding which reflects the feel of a mechanic and car garage that specialises in fixing and modifying luxury European motor vehicles. The logo was used for business stationery, marketing collateral and most recently decals for the featured car at the 2017 BMW motor show.
SPITZE LIEGEN RENNSPORT
In-house designer - Branding, Illustrator / Photoshop
Spitze Liegen is the official Australia McLaren GT race team. I worked as an in-house designer for this client and created a strong, masculine feel for this logo. The other design elements are branding, marketing collateral and advertising material.
COMPELLO MOBILE & WIRELESS
Designer - Rebrand, Photoshop / Illustrator
This is a logo and business stationery rebranding for a finance and property firm. The client wanted a fresh, minimal and modern look befitting high net worth clients and luxury million dollar properties.
FRANCK MULLER
Visual Merchandising
Franck Muller is a luxury Swiss Watch brand located on the Paris end of Collins Street, Melbourne. The brief was to create winter themed Christmas displays for the two front alcoves (top two images) and within other alcoves in the boutique. I designed a white and silver theme, focusing on contrasting textures and finishes to elevate the simple two-colour scheme. This resulted in aesthetic displays, and increased foot traffic and sales.
TATTOO COMMISSION
Artwork / Illustration, iPad Pro / Apple Pencil - Procreate App / Photoshop
I created this image in the iPad Pro using an Apple pencil and the Procreate App. Creating layers on the application allowed me to open the file in photoshop and select specific layers to hide or edit. I translated my idea of shading to the tattoo artist and produced an end result the client was extremely satisfied with.
BAR AMPERE
Painting / Illustration, Spray paint / Acrylic paint
Alcove painting located in Bar Ampere, a bar in the Melbourne CBD which specialises in absinthe and artworks. I had creative freedom to paint any image I liked that was pre-approved by the manager. I layered acrylic paint over spray paint in white and grey and finished it was black acrylic to withstand the elements. I respected and worked around the previous artworks by other artists and painted shadows of the octopus reaching behind their subjects.
HAMPTONS, BRIGHTON
Designer - Marketing Collateral, Illustrator / InDesign
The Hamptons is a development of 4 luxury million dollar standalone properties in Brighton, Melbourne. The brief was to create marketing collateral to attract young professionals and families. I used bright colours, soft textures and a clean, minimal setup for text as to make it simple to read and aesthetically pleasant.
PERSONAL ARTWORK
Illustration, Liner / Pencil / Photoshop
This is a personal project using fine inked lines and my affinity to the octopus. I find it a very fascinating creature to illustrate in different styles. I lined the artwork by hand, then scanned and cleaned up the image on Photoshop, then duplicated and mirrored it to form the shape of female genitalia in the middle.
SEOULJA BOY
Designer - Rebrand, Illustrator / Photoshop
Seoulja Boy is a Korean restaurant located in the Melbourne CBD. The client wanted a fresh, modern, clean style that appealed to the young professionals and the market for hip-hop culture and clubbing entertainment. I created a moodboard, logos, brand identity and business stationery in a neon pink, white and black scheme. I used neon signage, pink cellophane light covers and created an artwork of a stylised Korean female decal artwork on the glass.
