Branding / Packaging
ELXR is a branding concept that aims to deliver a luxury cosmetic product that is also sustainable - both in sourcing and producing the product itself and also reflected in the packaging and accessories. The skincare products contain real 23K gold and is aimed at reversing/slowing down the ageing process. The cosmetic product is aimed at supporting women where the gold is sourced ethically and the hand cut wood toppers are from fallen branches sourced in the area. The packaging is made from recycled paper and pulp. I designed the branding, packaging concepts, copyrighting and hand-assembled the prototypes.